Privacy and Cookie Policy
1.0 Introduction
Your privacy is important to us. This privacy statement explains the personal data Baseus Electronics Kenya (“Baseus Kenya”) processes, how Baseus Kenya processes it, and for what purposes. This statement applies to all customers, suppliers, agents, merchants, dealers and all visitors frequenting any of Baseus Kenya premises.
2.0 Definitions
References to
2.1 “You” means:
i) customer- the person who subscribes to, uses or purchases any of our products and services or accesses our websites and includes any person who accesses any of the products and services you have subscribed to.
ii) Any agent, dealer and/or merchants who has signed an agreement with us and is recognised as a merchant or agent in accordance with any applicable laws or Regulations.
iii) Any visitor that is a person (including contractors/subcontractors or any third parties) who gains access to any Baseus Kenya premises.
2.2 “Baseus Kenya”, “we” or “us”, “our” and “ours” means Baseus Electronics Kenya
The word “includes” means that what follows is not necessarily exhaustive and therefore the examples given are not the only things/situations included in the meaning or explanation of that text.
3.0 Statement Details
3.1 Collection of Information
3.1.1 We collect your personal information with your knowledge and consent when you do any of the following (please note that this list is not exhaustive):
a) register for a specific product;
b) buy, subscribe to or use a Baseus Kenya product or service online, on the cloud, on a mobile or other device, in a Baseus Kenya Shop or other retail outlet;
c) subscribe to Baseus Kenya or third-party premium rates services, Short Message Service (SMS), email or social media platforms;
d) ask Baseus Kenya for more information about a product or service or contact Baseus Kenya with a query or complaint;
e) respond to or participate in a survey, marketing promotion, prize competition or special offer;
f) visit, access or use Baseus Kenya or third-party websites;
g) We may collect your information when you interact with us as a supplier, agent, merchant or dealer as prescribed in this statement;
h) We also collect information when you visit any of our premises.
3.2 What Information is collected?
The information we collect and store about you includes but is not limited to the following:
3.2.1 Your name, address, location, phone number, identity document type and number, email address and gender.
3.2.2 Your transaction information when you use our MPESA service.
3.2.3 Your preferences for particular products and services, based on information provided by you or from your use of Baseus Kenya’s (or third party) network, products and services.
3.2.4 Your contact with us, such as when you: call us or interact with us through social media, email (we may record your conversations, social media or other interactions with us) visit a Baseus Kenya Shop or other retail outlet.
3.3 Use of Information
We may use and analyse your information for the following purposes:
3.3.1 Processing products and services that you have bought from Baseus Kenya ;
3.3.2 Responding to any of your queries or concerns;
3.3.3 Keeping you informed generally about new products and services and contacting you with offers or promotions based on how you use our or third-party products and services unless you opt out of receiving such marketing messages (you may contact Baseus Kenya at any time to opt out of receiving marketing messages);
3.5. Lawful Basis for processing your information
We will process your personal information based on any of the lawful basis provided for under the Data Protection Law:
3.5.1 The performance of a Product/Service Agreement with you;
3.5.2 Baseus Kenya’s legitimate business interests;
3.5.3 Compliance with a mandatory legal obligation;
3.5.4 Consent you provide;
3.5.5 Public interest;
3.5.6 Your vital interest.
3.6. Retention of Information We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, the need to comply with our internal policy and the applicable legal, regulatory, tax, accounting or other requirements. Anonymised information that can no longer be associated with you may be held indefinitely.
4.0 Direct Marketing
4.0.1 You may be required to opt in or give any other form of explicit consent before receiving marketing messages from us.
4.0.2 You can ask us to stop sending you marketing messages at any time by writing to us or logging into our website, www.baseuskenya.com and checking or unchecking relevant boxes to adjust your marketing preferences or by following the optout links on any marketing message sent to you or by attending to us or contacting us at any time through the provided contacts.
5.0 The Use of Cookies
5.1 We may store some information (using “cookies”) on your computer when you visit our websites. This enables us to recognise you during subsequent visits. The type of information gathered is non-personal (such as: The Internet Protocol (IP) address of your computer, the date and time of your visit, which pages you browsed and whether the pages have been delivered successfully.
5.2 We may also use this data in aggregate form to develop customised services – tailored to your individual interests and needs. Should you choose to do so, it is possible (depending on the browser you are using), to be prompted before accepting any cookies, or to prevent your browser from accepting any cookies at all. This will however cause certain features of the web site not to be accessible.
6.0 Safeguarding and Protection of Information
Baseus Kenya has put in place technical and operational measures to protect your information from unauthorised access, accidental loss or destruction.
7.0 Your Rights
Subject to legal and contractual exceptions, you have rights under data protection laws in relation to your personal data. These are listed below: –
a) Right to be informed that we are collecting personal data about you;
b) Right to access personal data that we hold about you and request for information about how we process it;
c) Right to request that we correct your personal data where it is inaccurate or incomplete;
d) Right to request that we erase your personal data noting that we may continue to retain your information if obligated by the law or entitled to do so;
e) Right to object and withdraw your consent to processing of your personal data. We may continue to process if we have a legitimate or legal reason to do so;
f) Right to request restricted processing of your personal data noting that we may be entitled or legally obligated to continue processing your data and refuse your request;
g) Right to request transfer of your personal data in [an electronic format].
If you wish to exercise any of the rights set out above, please contact us on info@baseuskenya.com.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within reasonable time. Occasionally it could take us longer if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
8.0 Amendments to this Statement
Baseus Kenya reserves the right to amend or modify this statement at any time. If Baseus Kenya amends this statement, you can access the most current version of the privacy statement by clicking this link Baseus Kenya Privacy Statement so that you will always know how your personal information is being used or shared. Any amendment or modification to this statement will take effect from the date of notification on the Basues Kenya website.
Statement Effective Date
21st November 2021